How to Plan a Trip to Sao Paulo Like a Local

As a British expat living in Brazil, I’ve learned that São Paulo is a city that grows on you in the best way possible. At first glance, it might seem like an endless maze of skyscrapers, traffic, and hustle. But beneath the surface lies a city full of vibrant culture, hidden gems, and a culinary scene that rivals any global destination.

If you’re planning a trip to São Paulo, don’t just stick to the tourist traps—explore it like a local. In this guide, I’ll share my top tips for discovering the city’s best-kept secrets, must-visit spots, and the tastiest food joints to make your trip unforgettable.

Get to Know São Paulo: A Quick Introduction

São Paulo, or Sampa as locals affectionately call it, is Brazil’s largest city, with over 12 million people calling it home. It’s a melting pot of cultures, cuisines, and art, thanks to its diverse immigrant history, including strong Italian, Japanese, and Middle Eastern influences.

While São Paulo doesn’t have the beaches of Rio or the colonial charm of Salvador, its appeal lies in its bustling neighbourhoods, underground art scene, and endless opportunities to experience Brazil beyond the surface.

When to Visit São Paulo

São Paulo is a year-round destination, but keep these tips in mind:

• Best Months: April to June and August to November offer mild temperatures (18–25°C) and fewer crowds.
• Rainy Season: December to March sees occasional heavy rains, but they rarely last all day.
• Big Events: Plan around the São Paulo Carnival (February/March) or the Bienal de Arte (every two years in September).

Must-Visit Spots in São Paulo

Avenida Paulista
Start your adventure at Avenida Paulista, the city’s beating heart. This bustling avenue is packed with cultural landmarks, including:

• MASP (São Paulo Museum of Art): Home to an impressive collection of European and Brazilian art, with its iconic suspended structure standing out as a city landmark.
• Japan House: A contemporary cultural centre showcasing Japanese innovation and design.
• Sunday Street Fair: On Sundays, Avenida Paulista is closed to traffic, turning into a lively hub of street performers, cyclists, and food vendors.

Liberdade
São Paulo is home to the largest Japanese community outside Japan, and the neighbourhood of Liberdade is where you’ll experience it firsthand.

• Explore the Markets: Wander through the weekend street market for handmade crafts, Asian snacks, and souvenirs.
• Visit a Buddhist Temple: The tranquil Templo Busshinji is a peaceful escape from the city’s chaos.
• Try Japanese-Brazilian Food: Stop by a restaurant like Kidoairaku for authentic ramen or sushi with a Brazilian twist.

Ibirapuera Park
Every Paulistano (São Paulo local) has a soft spot for Ibirapuera Park, the city’s answer to Central Park.

• Things to Do: Jog, cycle, or simply relax by the lake. Don’t miss the open-air performances at the Auditorium or the modernist sculptures scattered throughout the park.
• Museums in the Park: Check out the Museum of Modern Art (MAM) and the Afro Brazil Museum to dive deeper into Brazilian culture.

Hidden Gems You Shouldn’t Miss

Beco do Batman
For a dose of São Paulo’s edgy street art, head to Beco do Batman in the bohemian neighbourhood of Vila Madalena. This colourful alleyway is a canvas for local and international artists, with murals that change regularly.

Edifício Copan
Designed by Oscar Niemeyer, this iconic wavy skyscraper offers incredible views from its rooftop terrace. It’s open to visitors during specific hours, and best of all, it’s free!

Pinacoteca de São Paulo
This underrated art museum in the Luz neighbourhood focuses on Brazilian artists, set in a beautiful 19th-century building. Nearby, the Jardim da Luz park provides a peaceful spot to unwind.

Solar da Marquesa de Santos
Tucked away in the historic Sé district, this 18th-century mansion is a hidden gem showcasing São Paulo’s colonial history.

Where to Eat Like a Local in São Paulo

Food is where São Paulo truly shines. From gourmet restaurants to humble street food, the city has it all.

Traditional Brazilian Cuisine

• Bar da Dona Onça: Located in the iconic Copan building, this spot serves modern takes on Brazilian classics like feijoada and moqueca.
• Consulado Mineiro: A great place to sample hearty dishes from Minas Gerais, such as tutu de feijão and pão de queijo.

Italian Food
With over 6 million Italian descendants, São Paulo knows its pasta.

• Famiglia Mancini: A bustling, family-run restaurant offering huge portions of Italian-Brazilian comfort food.
• Eataly São Paulo: A gourmet food market and restaurant that’s perfect for Italian treats.

Japanese-Brazilian Fusion

• Jun Sakamoto: An upscale sushi spot with a Brazilian twist.
• Mocotó: A mix of Japanese and Northeastern Brazilian flavours in a casual setting.

Street Food to Try

• Coxinha: Deep-fried chicken-filled pastries found at any local bakery.
• Pastel: A thin, crispy pastry stuffed with cheese, meat, or hearts of palm, often served at markets.
• Açaí Bowls: Found everywhere, but make sure to try one topped with granola and banana for the authentic experience.

Tips for Exploring São Paulo Like a Local

• Use Public Transport: The metro is fast, efficient, and safe. Avoid driving unless you’re ready for São Paulo’s infamous traffic.
• Stay in a Central Neighbourhood: Vila Madalena, Jardins, and Consolação are great areas with easy access to attractions.
• Don’t Skip Coffee Shops: Paulistanos love their coffee. Visit Coffee Lab or Octavio Café for a truly Brazilian coffee experience.
• Get Out of the City: If you have time, take a day trip to Campos do Jordão (a charming mountain town) or Embu das Artes (a quaint artsy village).

Final Thoughts

São Paulo may not be the typical postcard-perfect Brazilian destination, but it’s a city full of life, culture, and hidden treasures waiting to be discovered. By diving into its neighbourhoods, eating like a local, and embracing its vibrant energy, you’ll uncover a side of Brazil that many tourists miss.

So, pack your bags, grab a metro card, and get ready to explore São Paulo like a true Paulistano. You can also check our some recommendations of hotels I have stayed at in São Paulo.