British Traveller's Guide to Brazil: Hidden Gems for a 5-Star Holiday

Thinking about swapping grey skies and rain for golden sands and lush rainforests? It’s time to add Brazil to your travel bucket list.

While most travellers flock to the iconic sights of Rio de Janeiro and São Paulo, there’s a world of stunning, lesser-known destinations waiting to be discovered.

If you’re planning a holiday that goes beyond the usual hotspots, this guide will introduce you to five hidden Brazilian locations offering nature, luxury, and blissful beaches.

Getting to Brazil: Flight Options from the UK

Direct flights from the UK to Brazil typically depart from major airports like London Heathrow (LHR) and Manchester (MAN), with airlines such as British Airways, LATAM, and TAP Air Portugal offering routes primarily to São Paulo (GRU) and Rio de Janeiro (GIG).

Flight durations are around 11-12 hours, so pack a good book, settle in, and get ready for your adventure.

Once in Brazil, internal flights are the easiest way to travel between cities. Domestic carriers like GOL, Azul, and LATAM offer reliable services to many regional airports, ensuring your journey around Brazil is as smooth as possible.

Jericoacoara (Ceará)

Why Visit: A beachside village with mesmerising dunes, crystal-clear waters, and an off-the-grid charm that offers luxury and nature in one picturesque package.

Getting There: Fly from São Paulo or Rio de Janeiro to Fortaleza Airport (FOR). From there, it's a scenic 4-5 hour drive or a quick regional flight to Jericoacoara.

What to Do:

• Relax on Jericoacoara Beach: Enjoy stunning sunsets that light up the sky in vivid colours.
• Explore the Dunes: Hop on a dune buggy to discover nearby lagoons like Lagoa do Paraíso, with its hammocks swaying gently in the turquoise water.
• Kitesurfing & Windsurfing: The breezy coast makes it a hotspot for water sports enthusiasts.

Pro Tip: Bring some sturdy sandals for wandering around the sandy streets and indulge in fresh seafood at one of the beachside restaurants.

Ilha Grande (Rio de Janeiro State)

Why Visit: A tropical paradise that feels like stepping into a nature documentary, with no cars, just hiking trails, beaches, and lush rainforests.

Getting There: Fly into Rio de Janeiro (GIG) and take a bus or shuttle to Angra dos Reis, followed by a short ferry ride to Ilha Grande.

What to Do:

• Hike to Lopes Mendes Beach: Often rated as one of Brazil’s best beaches, the 2-3 hour hike through the Atlantic Forest rewards you with soft white sand and perfect surf.
• Snorkel or Dive: The island’s clear waters are teeming with marine life.
• Visit Abraão Village: The main village offers cozy guesthouses, boutique shops, and delicious local food.

Pro Tip: Be prepared to disconnect – most areas have limited Wi-Fi, so it’s a great place to truly unwind.

Praia do Espelho (Bahia)

Why Visit: This secluded beach is known for its mirror-like waters and serene, upscale atmosphere.

Getting There: Fly into Porto Seguro Airport (BPS), then take a 2-hour drive south to Praia do Espelho.

What to Do:

• Relax on the Beach: The tranquil setting is perfect for sunbathing and wading through crystal-clear pools that form at low tide.
• Explore Trancoso: Just 30 minutes away, this historic village is known for its chic boutique hotels, artisanal shops, and colourful Quadrado square.
• Horseback Riding: Ride along the shore at sunset for an unforgettable experience.

Pro Tip: Stay at a boutique eco-resort that blends seamlessly with the surrounding nature for a touch of luxury.

Pipa (Rio Grande do Norte)

Why Visit: A vibrant beach town offering a mix of stunning cliffs, wild dolphins, and an energetic nightlife scene.

Getting There: Fly into Natal Airport (NAT) and take a 2-hour drive south to Pipa.

What to Do:

• Baía dos Golfinhos: Watch dolphins play just a few meters from the shore.
• Chapadão: Hike up to this cliff for panoramic views of the coastline.
• Nightlife: Explore the buzzing streets filled with live music, restaurants, and bars.

Pro Tip: Visit during weekdays to avoid the weekend rush and enjoy the beaches at their most serene.

Florianópolis (Santa Catarina)

Why Visit: Known as “The Magic Island,” Florianópolis boasts over 40 beaches, a mix of calm lagoons, bustling city life, and untouched nature.

Getting There: Fly into Florianópolis Airport (FLN) from São Paulo, Rio, or other major Brazilian cities.

What to Do:

• Lagoa da Conceição: A vibrant area for water sports, dining, and nightlife.
• Joaquina Beach: Perfect for surfing and people-watching.
• Hike to Lagoinha do Leste: This remote beach is worth the trek, offering breathtaking views and a quiet escape.

Pro Tip: Sample local seafood dishes like sequência de camarão (shrimp prepared in various ways) at a beachfront restaurant.

Important Travel Tips for UK Holiday Makers

1. Visa and Entry Requirements: UK citizens can enter Brazil for up to 90 days without a visa, but make sure your passport is valid for at least six months beyond your stay.
2. Currency: The Brazilian Real (BRL) is the local currency, so familiarise yourself with the current exchange rate and carry a mix of cash and cards.
3. Language: While Portuguese is the official language, some tourist areas have English speakers. Learning a few basic phrases can go a long way in making your trip smoother and more enjoyable.
4. Safety: Stick to well-known tourist areas and take standard precautions with your belongings.
5. Best Time to Visit: Brazil’s summer runs from December to March, perfect for beach holidays, while June to September offers cooler weather ideal for hiking and exploring.

Final Thoughts

Whether you’re seeking a peaceful retreat or a bit of adventure, Brazil’s hidden gems offer something for every type of holiday maker.

From the serene waters of Praia do Espelho to the lively streets of Pipa, each destination promises a unique, five-star experience with nature, culture, and beautiful beaches.

Pack your sun hat, brush up on your Portuguese, and get ready for an unforgettable Brazilian holiday!